"A highly enjoyable book that should be on every football fan's reading list."—John Maxymuk, Library Journal starred review
"This book is certain to be enjoyed by fans of all stripes."—Guy Who Reviews Sports Books
"Upton Bell, son of Philadelphia Eagles founder Bert Bell, the game’s greatest innovator who saved the NFL from ruin after World War II, reminded me once again that, when you think you know just about everything that’s important, you miss quite a few critical things. . . . Throughout the book, there are so many memories, anecdotes, recollections and asides that you wonder if he had a big, thick journal with names and thoughts and belief systems that he wrote down his entire time in football. I don't know how he remembers it all, but it's here: the personalities that shaped the league that literally is America's No. 1 sport."—Andrew Andrews, True Review
"Upton Bell's memoir of his NFL days is a valuable and entertaining addition to the literature available on the NFL during its formative years."—Richard C. Crepeau, ARETE
“This is a fascinating behind-the-scenes story of a young man who was beside his father, NFL commissioner Bert Bell, through all the major events as pro football became America’s No. 1 sport; he then became the chief scout of the Baltimore Colts’ championship teams and then the general manager of the New England Patriots. A must-read for any fan of pro football.”—Ernie Accorsi, former general manager of the New York Giants
“Upton Bell did not grow up like you and me. Your father was not the NFL commissioner who created the draft model now followed by all professional sports. Your mother was not a Broadway star. His parents were each of those things. You were not a thirty-three-year-old general manager of a pro football team, or a radio and TV host. I can say with certainty you have not met the people he’s met or had the experiences he’s had. And, no offense, I doubt you are as funny or insightful as Upton Bell is on a variety of topics. This is an extraordinary life story of a unique individual. The epilogue alone is worth the price of the book.”—Bob Ryan, Boston Globe sportswriter, author, frequent ESPN panelist, and recipient of the Curt Gowdy Media Award from the Naismith Basketball Hall of Fame
“An extremely informative, definitive work by a dynamic personality who witnessed firsthand the development of the NFL, from his father’s contributions to his own personal achievements that helped cement the foundation of what has today become the most popular sport in the United States.”—Ron Wolf, former general manager of the Green Bay Packers and Pro Football Hall of Fame member
“It didn’t start with Joe Namath or Joe Montana or Tom Brady leading an impossible comeback in Super Bowl LI in Houston. This is the history of professional football in America. If you ever played football, played fantasy football, or just tossed a few bucks in an office pool, this is the book for you. Upton Bell lived it and Ron Borges covered it. A stronger combo than Belichick and Brady.”—Dan Shaughnessy, Boston Globe columnist and New York Times bestselling author
“Upton was the best, and we always worked well as a team. He and Carroll Rosenbloom were the best thing that ever happened to the Colts in the 1960s, and he covers it all here.”—Lenny Moore, Baltimore Colts running back (1956–1967) and Pro Football Hall of Fame member
