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Individuals may now subscribe to the online version of Journal of Sports Media. One year access is $22. Select "Electronic-1 year" from the Individual box above.
The Journal of Sports Media is a response to the undeniable influence of sports media on contemporary culture and the growing interest in the field as an area of study and research. It provides a broad-based exploration of the field and promotes a greater understanding of sports media in terms of their practices, value, and effect on the culture as a whole. The journal features scholarly articles, essays, book reviews, and reports on major conferences and seminars. While the majority of the articles are academic in nature, it also includes articles from industry leaders and sports media figures on topics appealing to a non-academic audience.
Editor's PrefaceRace Ideology Perpetuated: Media Representations of Newly Hired Football CoachesGeorge B. Cunningham and Trevor BoppPublic Relations and Sports: Work Force Demographics in the Intersection of Two Gendered IndustriesErin Whiteside and Marie HardinAn Exploratory Study of the Relationships Between Televised Sports Viewing Habits and Conformity to Masculine NormsThomas C. Johnson and Edward SchiappaMajor League Baseball and African-American Participation; Is Free Television Part of the Solution?John A. Fortunato and Jerome D. WilliamsBook ReviewHoward Schlossberg