Journals Log In | Journals Account Info

Books Cart  
Journals Cart  
 
 
SEARCH
  
Browse Books

New July Books


ie logo
UNP e-Newsletter
(PDF version)

 

John G. Neihardt Library
Recent Award Winners

Facebook page  Twitter  Pinterest  Instagram

Connect with Us

Fall/Winter 2016 catalog

Fall/Winter 2016 e-catalog
Download PDF

 

Spring/Summer 2016 catalog

Spring/Summer 2016 e-catalog
Download PDF

Potomac Books

JPS

Redskins, Redskins, 0803278640, 0-8032-7864-0, 978-0-8032-7864-6, 9780803278646, C. Richard King, , Redskins, 0803288433, 0-8032-8843-3, 978-0-8032-8843-0, 9780803288430, C. Richard King, , Redskins, 0803288441, 0-8032-8844-1, 978-0-8032-8844-7, 9780803288447, C. Richard King, , Redskins, 080328845X, 0-8032-8845-X, 978-0-8032-8845-4, 9780803288454, C. Richard King

Redskins
Insult and Brand
C. Richard King

hardcover
2016. 256 pp.
12 illustrations
978-0-8032-7864-6
$24.95 t
 

The Washington Redskins franchise remains one of the most valuable in professional sports, in part because of its easily recognizable, popular, and profitable brand.
 

And yet “redskins” is a derogatory name for American Indians.


The number of grassroots campaigns to change the name has risen in recent years despite the current team owner’s assertion that the team will never do so. Franchise owners counter criticism by arguing that the team name is positive and a term of respect and honor that many American Indians embrace. The NFL, for its part, actively defends the name and supports it in court.


Prominent journalists, politicians, and former players have publicly spoken out against the use of “Redskins” as the name of the team. Sportscaster Bob Costas denounced the name as a racial slur during a halftime show in 2013. U.S. Representative Betty McCollum marched outside the stadium with other protesters––among them former Minnesota Vikings player Joey Browner––urging that the name be changed.


Redskins: Insult and Brand examines how the ongoing struggle over the team name raises important questions about how white Americans perceive American Indians, about the cultural power of consumer brands, and about continuing obstacles to inclusion and equality. C. Richard King examines the history of the team’s name, the evolution of the term “redskin,” and the various ways in which people both support and oppose its use today. King’s hard-hitting approach to the team’s logo and mascot exposes the disturbing history of a moniker’s association with the NFL—a multibillion-dollar entity that accepts public funds—as well as popular attitudes toward Native Americans today.



C. Richard King is a professor of comparative ethnic studies at Washington State University. He is the author or editor of more than a dozen books, including Team Spirits: The Native American Mascots Controversy (Nebraska, 2001) and Native Athletes in Sport and Society: A Reader (Nebraska, 2006).

 

"[A] must-read book."—Chicago Tribune

"Those seeking a deeper understanding of the anti-Skins crusade will find a vibrant apostle in C. Richard King. . . . Illuminating."—Dave Shiflett, Wall Street Journal

"King shows why this controversy matters well beyond the football field."—Kirkus

"An important and must-read book for understanding the Redskins controversy." — Andrew McGregor, Sport in American History

"This book is one that should be read by anyone who cares about the use of this name by the team, no matter on what side of the issue the reader currently sits."—Lance Smith, The Guy Who Reviews Sports Books

"King's study is powerful, well researched, compelling, and honest."—Daniel Casey, Misanthropester Blog


Also of Interest

American Indian Integration of Baseball
Jeffrey Powers-Beck


Team Spirits
C. Richard King


Chief Bender's Burden
Tom Swift


American Indian Sports Heritage
Joseph B. Oxendine