“This book is a must-read for academicians, policy makers, lawyers, and sports fans. King takes us to the root of American insensibilities, racist attitudes, and the invention of connotations, and in the end he offers hope and ways to recognize humanity.”—Manley A. Begay Jr. (Navajo), professor in the Department of Applied Indigenous Studies at Northern Arizona University
“If you oppose the use of a racist slur as the name of the NFL franchise that represents the nation’s capital, this is the book for which you’ve been waiting. If you don’t, this is the book you need to read.”—Lawrence R. Baca (Pawnee), former national president of the National Native American Bar Association
“King provides an insightful and engaging story of the meaning and power of a single word that has influenced people’s lives for nearly three centuries.”—Jay Coakley, author of Sports in Society: Issues and Controversies
“Moving and compelling, author Richard King’s carefully crafted words resonate with a deep humanity. . . . Sports executives, sports marketers, journalists, public policy makers, educators, and citizens need to read this book.”—Ellen J. Staurowsky, professor of sport management at Drexel University
“King’s book is a must-read for those who seek to understand the experience of contemporary activists as they challenge the use of Native American logos, epithets, and imagery as sports mascots.”—Jennifer Guiliano, author of Indian Spectacle: College Mascots and the Anxiety of Modern America
“If you’re still sitting on the fence, King’s impressive research and expert delineation of the controversy will convince you it’s time to rethink the name and change it now.”—Linda M. Waggoner, historian and author of Fire Light: The Life of Angel De Cora, Winnebago Artist