Acknowledgments
Introduction
Hume Johnson and Kamille Gentles-Peart
1. Between Fame and Infamy: The Dialectical Tension in Jamaica’s Nation Brand
Hume Johnson
2. Branding the Nation: A Rhetorical Analysis of the Jamaica Tourist Board’s Commercial Campaigns
Nickesia Gordon
3. Women of “Paradise”: Tourism Marketing and the Lived Realities of Jamaican Women in the United States
Kamille Gentles-Peart
4. Brand Jamaica and the Economic Cost of Homophobia: Initiating a Conversation
Anna Kasafi Perkins
5. An (Un)easy Sell: Rebrandings of Jamaica in Marlon James’s A Brief History of Seven Killings and Its French and Spanish Translations
Laëtitia Saint-Loubert
6. Brand Kingston: Reimagining Jamaica’s Capital City
Hume Johnson
7. Hold On to What You Got: Intellectual Property and Jamaican Symbols and Culture
Steffen Mussche-Johansen and Hume Johnson
Final Thoughts
Hume Johnson and Kamille Gentles-Peart
References
List of Contributors
Index