"Buying Into Change examines the myriad factors that shaped mass consumption during Francoism and will appeal to a broad readership, especially students of history, sociology and Iberian Studies."—John Margenot, Hispania
“A groundbreaking study. . . . It is a sophisticated analysis based on a wealth of archival research that sheds light on the crucial role played by the mass consumer culture wrought with American dollars after the Pact of Madrid of 1953.”—Aurora G. Morcillo, author of The Seduction of Modern Spain: The Female Body and the Francoist Body Politic
“Makes critical contributions to the historiography on twentieth-century Spanish culture and society, the history of consumption, Spanish business history, and the processes of reform in dictatorial regimes. It brings out the many paradoxes inherent in fomenting a liberal consumer society in a traditionalist dictatorship, developing an argument that both advances and modifies current understandings.”—Sasha D. Pack, author of The Deepest Border: The Strait of Gibraltar and the Making of the Modern Hispano-African Borderland