“Maybe the best book ever written about ‘information war,’ strategies, and tactics. An insider’s revealing behind-the-scenes story of the media and the military in Iraq. From the White House to West Point to West Main Street, this is a book to ponder about the military and the press in a free society at war.”—Dan Rather, former anchor of CBS Evening News and managing editor and anchor of Dan Rather Reports
"A fascinating and insightful study. . . . Without doubt, the best book on the subject."—Kristine Baker, Washington Book Review
"Selling War effects a sobering lesson on the human cost of miscommunication and misinformation. It should be required reading for military personnel and civilian policymakers."—Scott Neuffer, Foreword Reviews
"Selling War is a cautionary lesson for those who fail to grasp the vital importance of messaging in the competing narratives of modern conflict." — Adam Tiffen, Task & Purpose
"Selling War is must reading for PAOs, historians of the Iraq war and the modern American military, and indeed anyone interested in war and its perennial first casualty—truth."—William J. Astore, Michigan War Studies Review
“Steve Alvarez has written a brutally honest book about the ‘screwed-up’ U.S. communications campaign he was part of in Iraq after the 2003 invasion. Alvarez offers an unflinching look at what went wrong in the communications side of the war. This is the kind of frank, no-holds-barred assessment that the military needs as it digests ‘lessons learned’ from the painful decade of war in Iraq and Afghanistan.”—David Ignatius, columnist for the Washington Post and author of The Director
