Wins, Losses, and Empty Seats

<CT>Contents</CT>

List of Tables    000  

Acknowledgments   000

Introduction      000

Prologue: Clash of Titans     000

Part 1: The Financial Side of the Game    000

1. The American Economy and the State of Baseball Profits   000  

2. Why Did Profits Collapse? The Revenue Side   000

3. Why Did Profits Collapse? Player Salaries and Other Expenses   000

4. Farm Systems   000

Conclusion of Economic Side

Part 2: The Game on the Field 000

5. Competitive Balance  000

6. Player Movement      000

Part 3: Using League Rules to Aid in the Recovery     000

7. Helping the Indigent 000

8. Manipulating the Schedule to Increase Revenue      000

Part 4: Innovations to Boost Attendance and Profits 000    

9. Radio and Baseball   000

10. Baseball Under the Lights 000

11. Other Innovations   000

12. How Effective Were the Innovations?   000

13. The Inept and the Restless: Franchise Relocation        000

Epilogue: The End of an Era   000

Appendix 1: Radio and Sunday Ball's Effect on Attendance    000

Appendix 2: Dramatis Personae 000

Appendix of Tables 000

Notes 000

Bibliography 000